What's Beautiful? A New Under Armour Campaign

Growing up I never thought I was beautiful... Based solely on the outer appearance of course. Since I always assumed that is what people referred to when they asked if someone was beautiful or not.

Since the majority of my life has been spent overweight, I always had a "nice" personality or a "pretty" face, but never really heard that I was beautiful. Except of course from parents - which is mandatory for them I believe.

But, when I embarked on my weight loss, healthy living and fitness journey in 2009, I realized that I was beautiful.

Why did it take me so long?

I finally allowed myself to change my definition of beauty.


So Why Am I Beautiful?

*For finally deciding that I was worth fighting for

*For starting to look in the mirror and admiring the person I am becoming

*For checking my comfort zone at the door and trying things I never thought possible

*For sharing my journey (ups-and-downs) with the world through social media

*For trying to inspire others to take charge of their lives


What am I trying to get at?

That we are all beautiful and we need to embrace and share the beauty with the world!

Shout it from the rooftops.


Under Armour has recently launched an empowering endeavour called: The What's Beautiful campaign.

I have the honor of being one of many Fitfluential Ambassadors selected to be part and promote the campaign.


So what exactly is Under Armour's What's Beautiful 3.0 Campaign all about?

Together we're redefining the female athlete by setting epic goals and pushing past where we've ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.

We'll continuously post challenges for you. But that's just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.

How inspiring is that? 

But wait there's more!!

More than just finding a group of like-minded women, who are in your corner?

Why yes there is.

Every week Under Armour will be giving away sweet swag bags to those women who are kicking some serious A$$ during the 8-week challenge.

And the ultimate prize?

Three lucky ladies will be flown to COSTA RICA to attend a four-day yoga and surf retreat.

Saaayyy wwhhhaaa?!?!?

I'm in.

Are you?


I have set three goals (all the be accomplished throughout 2013): complete my first triathlon August 4 (Boston Triathlon), run 1000 miles in 2013 and complete the Dopey Challenge (Jan 9-12, 2014).

Since none of those will be accomplished within the 8-week challenge, I am also working on doing and trying more outside of my comfort zone.


Here's how you join me:

1) Create a profile.

2) Follow me! ;)

3) Define YOUR goals. They can be for the 8-week challenge or what you are starting to work for. Your choice.

4) Use the hashtags #whatsbeautiful and #iwill in all social media references.

So what's beautiful to you?


**This post is sponsored by Under Armour through Fitfluential**